theFFS Blog

Sneak Peek June 20 2013, 0 Comments


@Fred Segal this weekend June 05 2013, 0 Comments

Albuquerque was a hit! May 24 2013, 0 Comments

What a fabulous life!  Traveling to new cities, meeting new people, adorning folks with theFFS and last but not least, raising money for the babies!

Elsa Ross is the boutique to visit in the Nob Hill area of ABQ.  They team up annually with Smiles by Design a local dental practice, to raise money for SmileTrain.  SmileTrain is a nonprofit that has provided free cleft surgery to more that 875,000 children around the world since 1999.  Paige LaPour of Smiles by Design teamed up with us to design a bracelet that helped to raise $4000 during our three hour trunk show.

This operation costs only $250 and will change a child's life forever! Please contact Paige at to order. Cheryl can even personalize the disk on the back!

I became fascinated with the Zia symbol that inspired Paige's design.  Members of the Zia tribe, a Native American group located near Albuquerque, New Mexico, have been using their sacred sun symbol the Zia in religious ceremonies since 1200 C.E. The Zia believe that in this great brotherhood of all things, man has four sacred obligations: he must develop a strong body, a clear mind, a pure spirit, and a devotion to the welfare of his people.

Donna, Paige LaPour, Cheryl


Paige LaPour, Elsa Ross, Emma Del Frate, PeiChi Ng


Hey beautiful ladies of Elsa Ross!!  Thanks for making us feel right at home!!  Looking forward to seeing you all again!!





the FFS IN ALBUQUERQUE May 09 2013, 0 Comments

theFFS Event Benefiting Smile Train at Elsa Ross 

Summer Brights April 15 2013, 0 Comments

CaliFornia Dreaming March 17 2013, 0 Comments

theFFS: the only pop of color you'll need all Spring & Summer - love this look.

And I'm not just saying that.

Warm wishes from sunny California! 


A meeting in the Barneys stock room... March 11 2013, 0 Comments

We met Sean when we were holding a training seminar at the Barneys Co Op in Soho.  By the way, the staff there are Fabulous, Funky and Fierce!

He appeared by my side ninja-like, telling me how he was so inspired by theFFS.  It was one of my favorite moments during our fast paced tour of NYC.

He sent us some of his poetry. His first book of poetry, Pendulum Play, came out on February 23 (happy belated birthday Sean!)


Look out for this young man.  

A Compton Jezebel

She wakes in the wildfire of Bushwick
a boiling pot of hipster immigration,
as the imagination of this city’s
allure attracts her to Africa.
Executing her perm for the
preservation of Samson,
chaos bubbling in the
deepest memories of Compton,
keeps her laughter in the sound
of a Saxophone.
Dread locks lay like a river of lovers
about the black lip stick of jezebel, 
Polaroid's of her cunningness
are advertised throughout the
body of every bayou in Louisiana. 
She poses like key note under
a red light dimmed, like Charlie Parker
playing Tookie Williams back to life.
When the band finishes, the trains
of New York opens for her.
As she parts every crowd before her
a prophet of absolute, the beauty she
now realizes she has, is the power
to levitate a poet into writing her song,
into a photographers shutter,
she blossoms like a Memphis nightclub.


We too are inspired by your light.  Keep shinning brightly dearest Sean!



Pillows! March 02 2013, 0 Comments

New pillows in bright African prints or lux Asoke fabric.

You know what they say, "Change your pillows, change your room."

Maybe I made that up....

We have a lot of fabric so check back here often for updated swatches.


theFFS in NYC February 02 2013, 0 Comments

First stop: Barneys Madison Avenue!

Spring Preview: For the Fellas January 12 2013, 0 Comments

Spring Preview January 04 2013, 0 Comments

New Stacks for Spring available soon.

Which color is your favorite?


Going, Going, Gone! December 17 2012, 0 Comments

Well, looks like we have a hit!

The first bracelet pictured below has already sold out at Barneys online. 

If you really want one, they might still be available in stores.

Feel free to send us an email - we'd be happy to track one down for you.


peace. love. light.